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Many people love picking up their newspaper off their front step while others prefer the quick internet connection to unlimited resources. Our society is supported by computers and the information they contain. Books are becoming less used and the same goes for newspapers. Progress in schools, homes, and businesses require the use of digital media sources pushing away older printed texts and even today’s newspaper: The New York Times. If modern day society is falling into the online world, are printed sources such as books and newspapers truly needed? With the rise of online possibilities printed texts are becoming limited with information compared to the vast world of the web resulting in a lower need for printed texts.
With today’s modernizing society, newer generations are looking toward a faster and easier way to browse the media and news. Many news channels, newspapers, and companies resort to online advertisement to reach more viewers. Bill Keller, the New York Times Executive Editor, admitted that people are resorting to the online sites rather than the newspaper itself. “But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there’s little doubt that — ‘eventually’ — online becomes the main business.” The older “technologically challenged” generations, are being consumed by the media-oriented, newer generations, converting books and newspapers to websites and .com’s. Facebook, Twittier, and other online sources dominate social, political, and economic news and are a faster and much easier way to update the public. The web has to expand with the growing web audience.
The New York Times has been published since 1851. One-hundred and fifty-nine years have been filled with the tradition of picking up a newspaper and reading articles that span over days, weeks, and months. The idea of communication through the newspaper connects us to the past and the unchanging feel of the newspaper itself. Although we do lose tradition, we gain a more open and opportune source of information through the internet. Technology, and its powers, gives us more room for improvement and advancement in society. Although the New York Times is being read by people across the United States, the newspaper distributers and readers themselves have been decreasing causing the news to transfer online.
Finding an article that was written On May 6, 1998, in the New York Styles section, would be nearly impossible with only printed newspapers while online sources can take you back years and find articles you never know even existed. The vast amount of information contained on a simple search browser is far more than the daily newspaper. While most revenue is made from printed newspapers, around $483,594,000, the online views are much greater the population reading the printed papers. Since ads are a major part of the New York Times revenue, advertisers have begun seeing more benefits to advertising online. A single ad in the New York Times paper costs around $157,122 and covers a four quarter page display. This ad shows up only once on one page and is skipped over by many readers. Putting an ad on the online version of the New York Times costs around $7,500 and is advertised on multiple pages . Clearly, the profit lies in the internet. Advertisers have been switching methods to communicate more with the expanding public.
Some enjoy ink stained fingers and others choose to type away at a keyboard and scroll down the page. Since the audience of the New York Times is shifting toward newer more modern generations, their “business center of gravity” needs to be shifted online to fit the technology-oriented viewers. Although a tradition is lost, a new tradition of online browsing is created to fit the expanding media.